"Elisa Strauss, owner of Confetti Cakes on the Upper West Side, is well-poised to cash in on the posh party craze."

“First-year birthday party cakes are really big,” said Strauss, "who has charged up to $6,000 for her creations. "

“The little child may not remember, but it’s the first time the family often gets to meet the baby. It’s a real celebration. Parents really go out of their way to throw a big party.”
 

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